So as you all know I love to support local and started a segment where we could share, learn and inspire! It is so important to support local and share your findings with others.
During lock down, we are going to do a whole lot of these to highlight these businesses – many of which are taking HUGE strain during this time – and shed some awareness and love to all.
So this is a special local find for you all! A Cake of Soap – a gorgeous local business in the heart of Cape Town, using only natural ingredients to make their vegan soaps. Their mission is to get everyone to switch from liquid soap/shampoo/face wash etc to bar soap. Keen to support or want to hear more? Check out their website. From soaps, to scrubs, to lip balms – they have a stuning variety available. And their soaps are just gorgeous looking!
We need to move away from single use plastics and find better ways to be sustainable and this is a very good way to do just that!
We chatted to the lovely Claudia and she had this to say!
Tell us a little bit about your business.
A Cake of Soap is a small business run by myself, Claudia from a studio in my home in beautiful Cape Town, South Africa! I make natural soaps by hand with a mission to educate and convince more people to switch from liquid to bar soap! I use high quality, natural, vegan friendly ingredients and all my packaging is plastic free. We all need to learn to tread gently as we step out into our new world and I’m hoping people become more aware and willing as they follow my journey and use my products.
What are the top 3 learnings you have had to find out the hard way since starting your own business?
Formulating original products take time, mistakes and money!
Be prepared for all.
The work day has no start time and end time.
Be flexible, adapt and think out of the box, there is no use in doing what everyone else is doing.
Where do you see your business in 5 years? Once we have gotten over the effects of the lock down.
My vision for my business is to create change. I want my business to be a success but more than that I hope that it creates awareness and encourages lifestyle change, a change that eliminates plastic in packaging. I see lockdown as a lesson for us all, a lesson that we need to value more and waste less. I’m striving for a business that not only provides to, but creates a consumer that values our planet more and wastes less.
What is your advice to individuals out there wanting to start their own businesses but are too scared?
Be scared, do it anyway. There are so many valuable lessons to be learnt and they can only be learnt by taking action!
Tell us 2 things that are the BEST part about owning your own business and make it all worth while?
I love what I do, enjoying your work is a great blessing. Owning my own business has allowed me to be creative and experiment with my own products and ideas, making every day a new experience.
How has lock down affected you and your team?
Lockdown has highlighted the importance of online marketing for me, its forced me to be consistent and creative with social media. I have realized the importance of staying in touch with customers. I would love for my customers to be able to touch, feel and smell my products – but unfortunately I need to convey that message online, it’s a difficult task that needs a bucketload of creativity and evolving new ideas! My only hope is that once my customers receive their gorgeous soaps, that their expectations are met and exceeded!