So as you all know I love to support local and started a segment where we could share, learn and inspire! It is so important to support local and share your findings with others.

During lock down, we are going to do a whole lot of these to highlight these businesses – many of which are taking HUGE strain during this time – and shed some awareness and love to all.

Today I would love to share a lovely local, Cape Town based make up artist with you – please meet Charnie Piater. This young #girlboss is passionate about what she does and enjoys bringing happiness to those she works with. Please check out her Instagram to see all the incredible transformations and work she has done.

We chatted to Charnie, and she had so much beautiful advice for others which shows what a big heat this lovely girl has! Please see below what she had to say to us.

Tell us a little bit about your business

I am Charnie Piater, 21 years old and a Freelance Makeup Artist. I am currently based in the magical City of Cape Town.

A beautiful transformation by Charnie

From a very young age I was interested in fashion, styling and makeup. I would experiment with different styles and could play dress up for hours. I started modelling in high school and just fell more in love with the industry.

I started working very closely with makeup artists and photographers, who assisted me and taught me a lot about the industry, they also granted me a lot of opportunities. I gained a lot of experience, and soon realised that this is going to be part of my career. I finished matric in 2017, I studied make-up artistry and business management thereafter. I also worked full time during the week and additionally assisted with makeup at weddings, matric farewells as well as make up and styling for photo shoots on weekends.

In 2019 I decided to move to Cape Town to broaden my horizons and follow my dream. For me, the opportunities were just much more in Cape Town. And this is where everything started in full swing.

I am currently a Freelance Makeup Artist and also working on set for a Production Company. My motto for my business is “ may we go from overlooked, to overbooked” I firmly believe in this because I never had it easy, that’s why I take pride in my business and everything I do.

I also try to help people along the way to reach their best potential, because there’s enough space for everyone to be successful.

Make-up has a very deep meaning to me, much more than just beauty. I see makeup as an empowerment tool. I also don’t believe that make-up makes you more beautiful, but rather it enhances the beauty you already have. Luckily being beautiful starts on the inside.

I would like to inspire more women to care less about what others think and to help more women see the true image of what is beautiful in today’s society. I think being true to yourself, expressing your own sense of creativity and your own sense of style is the most important thing you can do.

What are the top 3 learning’s you have had to find out the hard way since starting your own business?

1. Don’t wait!

The time will never be just right. Start where you are, and work with whatever tools you have available. The starting point of all achievement is desire. Keep this constantly in mind. Weak desires bring weak results. Don’t wait for opportunities, create your own, the rest will fall in place. Start believing in yourself!

2. Never give up on your dream!

Don’t wait for opportunities, create your own, the rest will fall in place! It’s all about willpower.
I get a lot of messages from people seeing my social media pages, saying my life is perfect, how I have everything I want, but behind the scenes I also have a lot of insecurities and problems, but this must never stand in your way of reaching your dream, it must only motivate you to push harder.

3. Never announce your next move before you make them!

This industry is very competitive, it is a difficult industry to work in if you have a good and soft heart, not many people want to see good over your life or business, that’s why I strive to be this person especially in my business, and I never announce any plans or moves before I’m 100% sure!

Where do you see your business in 5 years? Once we have gotten over the effects of the lock down

I am my business. If I grow, my business grows and vice versa. At this stage this is my long-term goal. I would like to see myself still in the production side of business. I will definitely want to look back in 5 years and see how far I have come. I want to be the best version of me, not to be in competition with others, but only the very best version of Charnie and Makeup by Charnie. I am giving myself enough time and space to learn as much as I can and in time all will fall in place. The industry consists of a variety of departments were you can grow and learn in various spaces e.g. lecturing, owing a studio or makeup school etc.

Currently I see myself still in the amazing City of Cape Town. I am absolute in love with this beautiful place.
Whatever… Wherever I know it will be good!

What is your advice to individuals out there wanting to start their own businesses but are too scared?

It is not easy to start your own business, people can give you a lot of advice, and some will work for you, some not. You will have to make it your own. What I have learned in a short period of time in my journey is the following –

• You must be patient, and you must keep in mind, everything takes time, especially a business.
• BUT always remember, it is not your age, not your circumstances or current situation that matters; if you want to succeed and start follow your dream.
• It will take dedication, persistence, hard work, more hard work and lots of more hard work.
• Be willing to work long hours, and be prepared to do a lot of work for free in the beginning.
• Always be humble and willing to learn more.
• Do as many courses as you can if possible, practice on friends and family, make use of social media influencers and YouTube Videos, start with what you have available now.
• Don’t see other makeup artist as competition, only compete with yourself.
• See the sun shine over others.
• Be realistic with your goals.
• In the end it is you that are in control of the choices you make in your business.
• If you have a good support system you have conquered the worst. Make use of your support system, share ideas and listen to advice, and don’t forget to NETWORK!

A lovely transformation!

Tell us 2 things that are the BEST part about owning your own business and make it all worthwhile?

Every day you have a blank canvas to work on, make it your own.

Different people, creative shoots, new stories, new techniques, just never a dull moment. I have learned so much from my clients, as well as making new life friends.

I absolutely love working with people. It is very satisfying to stand back after a makeup session and see the final result.

I feel proud every time photos are published and I see my work. I see the hard work I put in everyday, how I grow and that is part of what makes it worthwhile.

The reason why make-up and even styling is so important to me is to see the reaction at the end when people see themselves, no money in the world can buy those big smiles and excitement in their eyes and it’s an incredible and satisfying feeling.


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