So as you all know I love to support local and started a segment where we could share, learn and inspire! It is so important to support local and share your findings with others.
During lock down, we are going to do a whole lot of these to highlight these businesses – many of which are taking HUGE strain during this time – and shed some awareness and love to all.
Raeesah and Ruxana Mahomed are a mother-daughter team who have launched a contemporary sleep wear company that celebrates women! I mean how divine is their sleepwear? I love the different patterns and how comfy yet beautiful the pajamas and sleepwear looks!
We chatted to this special business and this is what they had to say to us!
Tell us a little bit about your business?
Created by a mother – daughter team, Ruxana (fashion designer) and Raeesah Mahomed (information designer) are the designers behind South African (pretoria) based company – COZY NIGHT.
We design and manufacture women’s Sleepwear in-house to ensure superior quality. We do not describe our products as ‘lounge wear’.
Considering the slogan ’Sleep Pretty’ associated to our brand, we create sleepwear / pyjamas for the modern South African women. Every piece is designed with superior comfort and prettiness in mind.
What are the top 3 learnings you have had to find out the hard way since starting your own business?
We Launched our company on June 8th 2020. Although my mum is more than than 30 years in the designing industry there are always new things to learn.
consider every comment or criticism even if it delivered in an unpleasant way. There is always room for improvement.
You cannot satisfy everyone, choose a niche target audience and set your goals straight.
Where do you see your business in 5 years? Once we have gotten over the effects of the lock down.
Due to the lockdown situation the sleepwear industry has become increasingly competitive but we intend to persevere and become the ultimate south african go-to company for women’s sleepwear based purely on our high standard and innovative design.
What is your advice to individuals out there wanting to start their own businesses but are too scared?
You have nothing to loose. You will always be criticised no matter how successful you are.
You cannot satisfy everyone.
Set goals and jump hurdles.
Tell us 2 things that are the BEST part about owning your own business and make it all worth while?
Being your own boss is the greatest perk of all. When you experience customer satisfaction it makes it all worth while.