So as you all know I love to support local and started a segment where we could share, learn and inspire! It is so important to support local and share your findings with others.

During lock down, we are going to do a whole lot of these to highlight these businesses – many of which are taking HUGE strain during this time – and shed some awareness and love to all.

Say hello to Hoop! They hand make the most divine accessories locally in KZN and wow, you will be chuffed I shared this brand with you. You may have even seen them when shopping at The Space!

They make necklaces and earrings to die for. Aren’t they just beautiful? Please support this special local business and give them a follow on their Instagram and Facebook pages – they would really appreciate the love!

Check out their online store and start placing your orders – Christmas is around the corner! AND they have awesome Black Friday deals – you snooze you lose!

We chatted to the lovely Suzanne, #girlboss behind Hoop and she had this to say to us!

Tell us a little bit about your business.

I started making jewellery out of rope when I moved to back to South Africa 4 years ago. Up to that point my career had been in HR. When we moved to Durban, I built a workshop in my garden and now employ 2 amazing ladies to help me with the jewellery.

What are the top 3 learnings you have had to find out the hard way since starting your own business?

1. Sometimes you’ll get it wrong! I have spent money and time creating what I think are beautiful pieces only to have them sitting gathering dust!

2. Sometimes you’ll get it right when you think you might get it wrong – I have made small numbers of necklaces thinking they won’t sell and they have sold out.

3. When you procrastinate, you have no-one to blame but yourself – don’t delay – just get things done.

Where do you see your business in 5 years?

In 5 years I would like to have increased the size of my market. I sell my pieces at The Space but there are also some really lovely boutique and online businesses that I think would be a good match.

I don’t want to mass produce my jewellery but increasing my reach would be great.

What is your advice to individuals out there wanting to start their own businesses but are too scared?

I understand how scary it is to start your own business and I was lucky in that my circumstances (moving from London to Durban) allowed the transition from full time employment to running my own business.

If I was doing it now I would research and plan but at the end of the day, you need to be brave and just do it.

Tell us 2 things that are the BEST part about owning your own business and make it all worth while?

1. I have a 6 year old son and being able to spend time with him makes the long nights spent catching up on stock all worthwhile.

2. This isn’t very modest but seeing my pieces on celebrities, or on television or adverts gives me a real buzz! Last year each of the Miss South Africa finalists wore a Hoop necklace on television. It made me realise what a world away it is from my 9-5 HR job in London!

How has lock down affected you and your business?

Lockdown had a real impact on sales but I’m grateful the business survived when so many didn’t. In hindsight, I should have spent lockdown working on new designs and building stock! Instead, I spent it in the garden, baking or doing jigsaw puzzles! With a bit of homeschooling thrown in.


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