So as you all know I love to support local and started a #girlboss segment where we could share, learn and inspire!
During lock down, we are going to do a whole lot of these to highlight these businesses – many of which are taking HUGE strain during this time – and shed some awareness and love to all.
So I would like to introduce to you the most beautiful goodies, hand made with love in the Popinjay studio!
Let’s see what Gail had to say about her business.
You started your own business – How does it feel to be a successful #girlboss that inspires others and loves what she does?
I feel so blessed. To be surrounded by beautiful things, to create and make, doing what I love and having others share and love what I do, that is truly a blessing.
What are the top 3 learnings you have had to find out the hard way since starting your own business?
1: Don’t measure your business on other people idea of what a successful business is. Do you love what you do ? Does it make you want to get out of bed in the morning? Start there and the rest will follow
2: Take charge of your finances and learn to look at your margins. My business started out as a hobby so the lines can be blurred as far as making money is concerned
3: If you have a small business you have to be Jack of all Trades – Photographer, Maker, Creative director, Accountant, Motivator, etc. Some of these flow more easily and its easy to concentrate on only certain aspects of your business. See that every now and then you step back and take a clear look at you vision for your business. Plan out actions and set specific goals for areas that have been lagging.
Where do you see your business in 5 years? Once we have gotten over the effects of the lock down.
Business and Creativity are often uneasy bedfellows. Your creative mindset can get in the way of practical business reasoning . Finding the balance between making money and doing what you love is the holy grail and my focus is going to be on growing my brand and expanding on products that can be partially outsourced, while still keeping my identity and the feel of handmade. I hope to be wildly successful at this!
What is your advice to women out there wanting to start their own businesses but are too scared?
Take action! Don’t get stuck in over analysing . Any action is better than no action. Even if it ends up being wrong, you move forward and learn something in the process
Tell us 2 things that are the BEST part about owning your own business and make it all worth while?
1: I love working from home and the tranquility of my studio with the dogs at my feet and coffee brewing in the kitchen. That feeling of all is well in my world.
2: I get to make the rules!