So as you all know I love to support local and started a segment where we could share, learn and inspire! It is so important to support local and share your findings with others.

During lock down, we are going to do a whole lot of these to highlight these businesses – many of which are taking HUGE strain during this time – and shed some awareness and love to all.

Today we are featuring such an innovative business! The Storytime Club is a children’s bookclub! Whereby you get books delivered to your home every month. I mean what a clever business! Keep your kiddies busy reading instead of playing on cellphones or tablets – and every month you receive different, exciting books for your little ones. A book subscription for the little ones in your life. What an awesome gift this could be too!

Check out their website to subscribe! And give Storytime Club a follow on Instagram and Facebook, they would appreciate the love!

We chatted to the lovely Liza and she had this to say about her business.

Tell us a little bit about your business.

Storytime Club is a subscription-based bookclub for children aged from 0 to 10 years. The idea behind it is to instill a love of reading and books in as many little people as possible, and to help busy parents – who may not have the time to always visit the bookstore or the library – build their children’s at-home library. Parents can sign their children up on our website and can then look forward to receiving three age-appropriate books delivered to their door every month. We deliver all over SA! I come from a journalism background, so books and words have always been a passion of mine. I firmly believe you can never have too many books.

Top three learnings I’ve had to find out the hard way since starting the business.

1. Marketing is so hard, and expensive, and it takes a lot of time to build a brand a business especially when it’s a part-time job that you’re doing on the side (I also work as a freelance copywriter and editor as this is what really brings in my bread and butter). I just don’t have enough time to grow this business how I’d like to.

2. There are not enough Afrikaans, isiXhosa and other African language books for children!

3. Sometimes you forget about one of your subscribers and they don’t get their books and you feel really really bad!

Where do you see your business in 5 years? Once we have gotten over the effects of the lock down.

I really wish and dream that I can grow the business to a point that will allow me to focus on it full-time so I can take a break from the freelance copywriting and editing.

I would also like to start fun reading circles and reading events where we invite our subscribers and their friends to come and listen to local authors reading their books, enjoy a treat together and get to know each other.

What is your advice to individuals out there wanting to start their own businesses but are too scared?

Don’t be scared, just do it. The only way you’ll learn any lessons is if you actually just try. If it doesn’t work out, then you’ll know it wasn’t meant to be. But what if it does work out? Then you’ll be so glad that you took the leap.

Also, don’t be too proud to ask for advice from those who’ve done it before you and have been successful. Just make sure you decide upfront whose advice you’ll take, as some like to dish it even when you haven’t asked. And too many different opinions may be a bit overwhelming and confusing.

Tell us 2 things that are the BEST part about owning your own business and make it all worth while?

The two best things about owning my business is the responsibility of it – I really feel proud about what I’ve built, even though it is still very small and taking its time to grow.

The second is seeing pictures of all the happy little readers in our club enjoying their books, and receiving praise from the parents. It makes it all worthwhile.

How has lock down affected  your business?

Lockdown hasn’t affected us too much – we had to take two months off where we didn’t bill our subscribers as we couldn’t go and select books and we couldn’t have them delivered.



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