So as you all know I love to support local and started a segment where we could share, learn and inspire! It is so important to support local and share your findings with others.
During lock down, we are going to do a whole lot of these to highlight these businesses – many of which are taking HUGE strain during this time – and shed some awareness and love to all.
Today we are sharing an awesome Joburg based business called Sugar and Paper.
This is no ordinary decorated biscuit business. Never in my life have I seen such STUNNING biscuits.
Liezl, the #girlboss behind Sugar and Paper is one talented lady!
And when you see her biscuits decorated with the utmost love and care, you will agree with me.
Want to announce your engagement, Liezl is you lady.
Want birthday biscuits?
Yes – you guessed, Liezl is the lady to contact. Want to ask your crew to be your bridesmaids? Bingo – Liezl will help!
Please support this local business! Check out their website for more!
They would appreciate follows on Facebook and Instagram too please. The highlight of my day is seeing the gorgeous photographs of what Liezl has been working on – the attention to detail, the pure talent – you will all agree with me!
We chatted to the lovely Liezl and she had this to say!
Tell us a little bit about your business.
I have been a freelance Graphic Designer since 2013, but having always loved parties and baking and after being encouraged by friends (and my first cookie “order”) I decided to start my business, Sugar & Paper. Baking is a productive form of self-expression and communication for me. It’s also a form of mindfulness and altruism – at the heart of baking for others is the very act of giving. And, although people pay me for my cookies, it will never cover the amount of time and love I pour into every baked creation.
What are the top 3 learnings you have had to find out the hard way since starting your own business?
1. No one is coming to save you. Unless you have a long-suffering husband like mine ha ha. But in all honesty, being the one in charge is helluva scary sometimes.
2. You will get very little sleep. Ever.
3. When you are not working, you are thinking about working. Try to separate the two and aim for a reasonable work/life balance. There are no weekends off unfortunately 🙂
Where do you see your business in 5 years? Once we have gotten over the effects of the lock down.
I hope to build Sugar & Paper into a brand that people will immediately think of when it comes to parties. Right now, I have slid more into the cookie side of my talents, but hope that I will be able to become ever more involved in the design side too.
What is your advice to individuals out there wanting to start their own businesses but are too scared?
It’s a scary endeavour but you will never look back!
Tell us 2 things that are the BEST part about owning your own business and make it all worthwhile?
The positive feedback from clients, the client photos of happy kids eating their cookies and their genuine happiness drives me. Also, the freedom to be present as a Mom with my kids, is priceless.
How has lock down affected you and your business?
In the start of lockdown, I was unable to trade as unimaginably, cookies are not “essential” ha ha. Luckily, since then business has picked up :). I was fortunate to be able to rely on my freelance Graphic Design business during that time, but it was nevertheless quite stressful.
I think lockdown has made people more aware of supporting small businesses – because you are helping someone live their dream! Handmade items are always more expensive than store bought, but that’s because they are bespoke – that item that’s handmade, has been created from precious time that was spent designing, searching for materials, creating the product, finishing, packaging, cleaning! It’s also hours of failures, experimentation, frustrations, and moments of pure joy. It’s a piece of their soul, their heart and a moment of someone’s life!