So as you all know I love to support local and started a segment where we could share, learn and inspire! It is so important to support local and share your findings with others.

During lock down, we are going to do a whole lot of these to highlight these businesses – many of which are taking HUGE strain during this time – and shed some awareness and love to all.

I have followed the Lovilee blog for many years and when I heard that this tiny doll house obsessed lovilee lady was going to share her passion and make a business of it, I had to chat to her!

Kari is just such a divine person, who I feel like I know from following her for so long on social media! Let’s see what she had to say about her new business, The Tiny Dollhouse.


You recently (a few days ago!) started a brand new business –  Tell us about it and what products you will be selling?

I am obsessed with all things tiny! So this is an outlet of where I can share this passion with others. Helping them create their own tiny dreamhouses.

 Miniatures and dollhouses have become somewhat of a trend over the past few years. A few years ago my bestie in Holland sent me an image of a Scandinavian style modern dolls house and I was sold. I knew I had to have one and tried to find one in South Africa. It was virtually impossible, so, I decided to make a plan and bring the dollhouses to South Africa myself.

The Tiny Dollhouse will be selling some flatpack scandinavian style dollhouses, furniture and accessories. All of the dollhouses and products in the shop are made to a 1:12 scale at current.

What are the top 3 learnings you have had to find out the hard way since starting your own businesses – I know it’s early days but perhaps some insights?

1. Use experts where needed. I tried to design the logo myself but eventually asked Simply Design Studio to create it for me, and it was soooo much easier and came out exactly how I wanted it!

2. It is always a lot more work than you anticipate! I had forgotten how much time it takes to set up a shop and load all the products individually.

3. Building a brand takes time and patience….

Where do you see your businesses in 5 years? 

I am hoping that this tiny dream will grow bigger and that I will be able to have a few makers that are also passionate about Dollhouses onboard to sell everything from decor, dollhouses, furniture and more. A wider variety of items all beautifully curated.

What is your advice to individuals out there wanting to start their own businesses but are too scared? 

The best way to start is to start. Even if you just start small at first it is a great way to test the market and to see what will sell and what not. Follow your dreams, you never know where they might lead you! I have been the creative girl boss behind Lovilee, a Lifestyle blog for the past 10 years and used to have a Wedding Hanger personalisation business that I sold just over 2 years ago. I had been looking to start a small online shop again selling items that I am passionate about.

How has lock down affected you?

The plan was to launch a lot sooner than I did, but lockdown threw a bit of a spanner in the works, as we were not able to manufacture the prototypes or test them out. We had to wait till we were able to do so.

Please follow The Tiny Dollhouse on Instagram and Facebook to be kept updated on new items loaded! We also love that our favourite Turkey Dimple is behind some of these gorgeously lovilee tiny items! Check out our post here on Turkey Dimple x

Photos taken by the lovely Hello Love Lifestyle!


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