So as you all know I love to support local and started a segment where we could share, learn and inspire! It is so important to support local and share your findings with others.

During lock down, we are going to do a whole lot of these to highlight these businesses – many of which are taking HUGE strain during this time – and shed some awareness and love to all.

Looking for clothing, handbags or accessories? I have a very special brand to share with you today! Say hello to Titch. They have recently launched their online store and their clothing range, and wow you will not be disappointed. Their range is beautiful, made from locally sourced materials and made to last for years and years. These clothing staples will never go out of fashion!

Please check out their website and be sure to follow them on Instagram and Facebook to be kept up to date on new product launches, specials and just to see all their gorgeous products! Local is very lekker, so please support this South African business <3

We chatted to the lovely Aimee, the #girlboss behind Titch and she had this to say to us!

You started your own business – How does it feel to be a successful #girlboss that inspires others and loves what she does?

It’s extremely encouraging to know that I have the support of so many wonderful women in my life, and my customers who make it all possible. South Africans are so supportive of local brands and it’s amazing to have such a supportive customer base. I’m still kind of starting out so it’s a bit early to call myself successful, but so far the reaction has been great and I feel incredibly lucky to be doing something that I love.

What are the top 3 learnings you have had to find out the hard way since starting your own business?

1. I can’t do everything myself. Luckily I have an amazing team of people that support me, including my employees and my friends and family who help out a great deal (from website development, social media, modelling, photography and even production).

2. I have had to learn to be patient and kind to myself. These things take time and results are not always immediate. These things take time and results are not always immediate. I can’t do it all and it’s ok if I feel overwhelmed sometimes. I’ve had to learn to slow down and take it one day at a time.

3. It’s important to partner with the right people. People that share your passion and vision, not just people that are doing it for the money. I think collaboration is key and we can do so much more by working together and benefiting from others’ skills and offerings. That’s another wonderful thing about the South African community, people are eager to collaborate and share ideas and I think that everyone benefits from it.

Where do you see your business in 5 years?

I would love to be able to grow my business and team and be able to employ more people. The Western Cape has such an abundance of talent when it comes to fashion/textiles that I would love to realize its full potential.

After focusing on handbags for a few years, I have recently launched a clothing range and relaunched my website, and I am excited to continue to grow that side of my business. Ultimately, I would love for Titch products to be a staple feature in wardrobes across the country.

What is your advice to women out there wanting to start their own businesses but are too scared?

It would simply be to make sure that you have thought everything through and have all your bases covered in order to get your business to where it needs to be. Make sure that you have the backing from all the important people in your life because you will need them! Whether it’s support in the form of advice, mentorship, practical assistance or just emotional support when you feel like giving up, you will rely on them, but it’s all worthwhile when you can celebrate your success with them too.

Tell us 2 things that are the BEST part about owning your own business and make it all worth while?

1. Seeing all your hard work come together is really the most rewarding thing! Whether it’s a new product, or seeing people on the streets wearing your designs, or even a friend in a far away country spotting one of your items on a stranger, that’s always very rewarding.

2. Positive customer feedback is another thing that makes the hard work worth it. Being a very small business with no “customer service” team means that I deal with all customers personally; so receiving feedback and compliments is always really rewarding and makes the effort seem really worthwhile.

How has lockdown affected your business?

Lockdown has been extremely challenging. I had not been online for a few years and was only selling through a single shop in Kalk Bay in Cape Town, which is very much geared to the tourist market. With that being closed for 2 months there was a period of no sales which was really tough from a cash flow perspective. However, it has also been the kick I needed to get my business online again and I spent a lot of time during lockdown planning for my website relaunch and ecommerce site which has recently gone live.

My staff have been incredible too and we’ve all pulled together to get through this. I’ve seen an amazing response from the community in support of local businesses during this extremely challenging time, which has been very encouraging. It seems lockdown has made South Africans even more inspired to support local and we’re so spoilt for choice with amazing products being made locally which is incredibly inspiring.


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