So as you all know I love to support local and started a segment where we could share, learn and inspire! It is so important to support local and share your findings with others.

During lock down, we are going to do a whole lot of these to highlight these businesses – many of which are taking HUGE strain during this time – and shed some awareness and love to all.

Today we get to feature Wild Willow Toys! These Montessori inspired wooden toys are so beautifully made, your little ones will love them. I just love the magnetic fishing rod with fish, just so cute! These toys are functional too as they stimulate learning so they are very important for your kiddies too. Please follow them on Instagram and share the love. They would appreciate the support!

We chatted to the lovely founder of the business, Simeen Whisgary who had this to say!

Tell us a little bit about your business.

I’m a first time mum and was going on a journey to find educational, but fun open ended
toys for my baby. My focus was to have Montessori inspired toys. A Montessori toy is
one that stimulates learning by encouraging kids to experiment and explore the world
around them. Not simply being a passive spectator to a performative toy. The best toys for our little ones’ development allow them to explore and involve their own will, decisions, and ideas.


What are the top 3 learnings you have had to find out the hard way since starting your own business?

You can’t wish through the tough time. Just keep going
Plan. Plan. Plan. Then stick to it.

Proper record keeping is key. It may seem administratively heavy but it is empowering to always know where your business stands .

Where do you see your business in 5 years? Once we have gotten over the effects of the lock down.

Shipping internationally. I’d like to greatly increase my customer base and start

What is your advice to individuals out there wanting to start their own businesses but are too scared?

Just do it! It’s so easy to talk yourself out of something or give into the fear of failure.
Take note of your inner voice, watch how you speak to yourself, trust yourself and just
do it.

Tell us 2 things that are the BEST part about owning your own business and make it all worthwhile?

I get to work from home, and watch my baby grow. Having quality time during the day
with him was absolutely key to me.

Meeting so many like-minded, strong women. I’ve come into contact with so many
encouraging and supportive mama’s

How has lock down affected you, your business and your team?

My business was born during lock-down and it’s only one month old. I’ve been
overwhelmed by the support thus far and hope it continues to grow.


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